THE APPOINTED SHIFT™
Executive Coaching for CEOs and C-Suite Executives Leading Inherited Power + Organizational Change
You weren’t appointed by accident.
But now it’s time to lead by design.
The Appointed Shift™ is a private executive coaching experience for CEOs navigating high-stakes transitions. Whether you’re newly appointed or mid-tenure, this private engagement equips you to lead through it with grounded authority and sharp foresight.
This is for the Leader Who Didn't Come to Obey the System...
But was appointed to evolve it.
You’ve earned the seat. But this seat isn’t business as usual.
You’re navigating legacy expectations, silent politics, and an unspoken tension: move too fast and risk chaos. Move too slow and risk irrelevance.
You're not here to cause disruption for disruption's sake. But you're also not here to play it safe.
You don’t need a traditional coach or another playbook.
You need a thinking partner who sees the whole terrain—and the leverage points beneath it.
The Appointed Shift™ is that partner.
Where leadership presence, nuance, and psychology meet.
Not every advisor is built for this kind of power.
Christie Turley is.
Most executive coaches offer playbooks.
Christie offers precision. Presence. And a pulse on power most leaders haven’t been trained to hold.
With over 20 years advising CEOs and leadership teams behind multi-billion-dollar organizations—and personally building and scaling multi-million-dollar companies of her own—Christie Turley is the strategic partner other coaches call when the stakes are too high for guesswork.
She’s served on multiple Boards of Advisors, been trusted inside both Fortune 500 boardrooms and fast-growth founder war rooms, and brings a unique ability to sense, map, and shift what others can’t even see.
Her unique edge includes:
Strategic Systems Thinking. From scaling ventures to advising billion-dollar brands, Christie blends top-tier business acumen with an unmatched emotional radar—making her the go-to for CEOs navigating both system recalibration and self-reinvention.
Psychological Precision. With formal training in Neurolinguistic Programming (NLP), Cognitive Behavioral Therapy (CBT), and Clinical Hypnotherapy, she supports leaders in identifying blind spots, upgrading beliefs, and aligning energy with intention.
People & Cultural Intelligence. Christie doesn’t just work at the strategy level—she reads team energy, silent power plays, and cultural codes like most people read spreadsheets. Her work builds internal trust, stabilizes momentum, and sharpens executive presence at every level.
Leadership Presence Engineering. As the architect behind the groundbreaking Velocity Method™ + EDGE Framework™ systems, Christie equips leaders to lead change without chaos—blending intuitive foresight, grounded strategy, and culturally intelligent decision-making.
“It’s like having a strategist, a mirror, and an emotional translator in your pocket.”
— Legacy CEO, Public Infrastructure
Confidentiality & Executive Discretion
All communication and coaching are held under strict confidentiality. Christie acts not just as a coach—but as your strategic confidante, energetic recalibrator, and cultural translator.
"Christie has the rare ability to decode what’s really going on—beneath the surface, behind the politics, and inside the leader themselves. She’s not just a strategist. She’s a catalyst."
— Past Client, C-Suite Executive
You weren’t chosen to keep the status quo comfortable.
You were chosen to make it future-ready.
OUTCOMES, BY DESIGN
The Appointed Shift™ is built for CEOs who feel the tension before it’s spoken—who know they were brought in not just to lead, but to upgrade the entire operating system.
Clarity around your unique influence architecture
Tools to align executive visibility with board expectations
Executive frameworks to scale trust and authority
A leadership signature that commands presence—not performance
Legacy structures that live beyond your tenure
What You Get
Deep Dive Strategy Sessions: Monthly (90 min), Zoom or Private Call Line
Tactical Calls: Up to 6, Scheduled as needed
Private Messaging (Voxer/Signal): Ongoing, 24–48h response
Tools & Frameworks: Phase-Based, Digital Access
Optional Upgrades: Invite-only, Custom Meeting Facilitation, Executive Roundtables
YOUR 12-MONTH ROADMAP**
Tailored to your tenure, mission, and transformation arc.
**Please Note: We reject one-size-fits-all playbooks... those one-size-fits-all templates that ignore political nuance, prioritize metrics over energetic timing or tell leaders to "disrupt" without measuring consequences. These are dangerous for CEOs in legacy systems where trust is currency and influence is subtle. So we don’t offer a “playbook.” We offer a strategic recalibration journey—tailored, relational, and context-driven.
Phase 1: Clarify & Calibrate
(Months 1–3)
EDGE Phase: Empowered
Core Intelligences: Intuition + Intelligence
EDGE Leadership Diagnostic™ + Archetype Mapping
Political Risk Zones & Legacy Landmine Review
90-Min Identity + Influence Audit
Visibility Without Burnout Blueprint
Stakeholder Trust Map
Board & Culture Alignment Brief
Phase 2: Architect the Evolution
(Months 4–6)
EDGE Phase: Decisive
Core Intelligences: Instinct + Intelligence
Influence Architecture Blueprint™
Cultural Playbooks from the Leadership Intelligence Lab™
Middle Management Activation Strategy
Quick Wins vs. Core Shifts Decision Framework
Performance Ecosystem Overhaul
Phase 3: Stabilize & Scale Trust
(Months 7–9)
EDGE Phase: Grounded
Core Intelligences: Impact + Instinct
Executive Cohesion Labs
Conflict as Culture™: Trust-Mediation Playbooks
Cultural Health Pulse Survey + Activation Plan
Ritualized Comms: 1:1s to All-Hands
Future-Proof SOP Development
Phase 4: Cement Legacy & Expand Impact
(Months 10–12)
EDGE Phase: Expansive
Core Intelligences: Imagination + Impact
CEO Brand & Public Authority Blueprint
Vision Narrative + Boardroom Strategy Lab
Mentorship Mapping: Building Internal Bench Strength
Legacy Audit + Final Recalibration Session
OPTIONAL ADD-ONS (By Invitation)
EDGE Phase: Grounded | Core Intelligences: Impact + Instinct
Private Leadership Offsite Facilitation
Quarterly Board Communication Briefs
Custom Cultural Diagnostic Report
WHO THIS IS FOR
Appointed CEOs or Presidents (via board, succession, or investor placement)
Organizations between $10M–$10B+
Industries: healthcare, regulated services, energy, insurance, associations
Leaders asked to modernize—but not destabilize
Visionaries who prioritize strategic trust over performative traction
WHO THIS IS NOT FOR
Leaders who want a plug-and-play playbook
Ego-driven execs chasing spotlight over systems
Organizations resistant to team or cultural evolution
You weren’t chosen by accident.
But now? You lead by design.
The Appointed Shift™ is the coaching container where pressure becomes power—and where legacy is redefined on your terms.
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Want To Get to Your Next Level?
Let us give you a 30-minute complimentary strategy session and analyze your current sales and marketing strategies and how you might improve them for a more effective Return on Investment (ROI). We'll ask you about your business goals and estimate the work involved for the strategy that can meet those goals.
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